Google Business Profile audit for local visibility
Check whether your website supports your Google Business Profile. Free local SEO audit for NAP, location signals, schema, mobile speed and conversion issues.
Check whether your website supports your Google Business Profile. Free local SEO audit for NAP, location signals, schema, mobile speed and conversion issues.
This page is for UK businesses that rely on Google Maps, calls, directions and local search. Your Google Business Profile does not work in isolation. Google compares the profile with your website, contact details, categories, reviews, location wording and structured data. If those signals disagree or the website is thin, your profile has less support than it should.
If you're not sure whether your site supports your GBP properly, run the free audit or read our guide on NAP consistency — the most common issue we see.
The audit turns this into a visible pass, warning or fix recommendation.
The audit turns this into a visible pass, warning or fix recommendation.
The audit turns this into a visible pass, warning or fix recommendation.
The audit turns this into a visible pass, warning or fix recommendation.
A GBP audit should answer one question: does the website make the profile more believable? If not, fixing the website can improve calls and directions without changing your whole brand.
Do not judge this only by a score. Judge it by whether more people can find you, understand what you do, and take action. After making fixes, watch Google Search Console impressions, Google Business Profile calls/directions, form submissions and quote requests for 30 days.
Need help fixing the issues? Get a quote from £499 for a website that fully supports your Google Business Profile with proper NAP, schema and local signals.
Run the main audit tool or read the local SEO guides.