Local SEO Guides
Plain-English SEO guides for real businesses
No jargon, no fluff — just practical articles that explain why your business isn't showing on Google and what to do about it.
Local SEO Basics
What Is NAP Consistency? (And Why It's Killing Your Google Rankings)
NAP stands for Name, Address, Phone number. If these details don't match everywhere online, Google quietly downgrades your business in local search.
Read guide→
Trades & Services
Why Isn't My Plumbing Business on Google? (7 Fixes That Work)
If you're a good plumber but invisible on Google, it's almost always the same handful of issues — all fixable without hiring an agency.
Read guide→
Restaurants & Hospitality
Why Isn't My Restaurant Showing on Google? (6 Fixes for UK Restaurants)
Restaurant searches are high-intent. If you're not appearing in Maps, you're giving business to competitors down the road.
Read guide→
All guides are written for UK small businesses. If you'd like a guide for your specific type of business, email help@mysiteaudit.co.uk and tell me what you're struggling with.